Billions of meals each year are made from the fast-growing Ross 308 genetic strain of birds. But a backlash is gathering pace.
Tove Hellesvik’s family has farmed in central Norway for more than 500 years, and they are not always quick to embrace change. They were “very sceptical”, Hellesvik said, when the company that buys their chickens told her and her husband to switch to a slower-growing bird.
Både Norsk Kylling og Nortura er intervjuet i artikkelen.
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