Consumers will continue to help boost EU poultry production over the next decade, regarding poultry meat as a healthy protein and a cheaper option than other meats.

Changing consumption patterns mean that EU poultry production is projected to increase by 0.5% per year between the 2022-4 average and 2023-5. This translates into an increase in annual per capital consumption from 24.2kg to 25.8kg, according to a report by the European Commission.

Kilde: Poultry World